About LLGND
LLGND's Mission
LLGND is a Black-owned brand with a mission to create positive social change in historically underprivileged oppressed communities, especially Black communities, by affecting change in hip hop culture. We believe that "hip hop culture" encapsulates more than just music - it includes fashion, art, sports, and pop culture as well. Mainstream hip hop music, and hip hop culture as an extension, consists of three primary problematic themes: normalized violence (specifically gun violence), drug use, and misogyny towards women. These themes began as a reflection of the reality that many hip hop artists lived - with widespread drug use, misogyny, and violence a direct result of systemic oppression and racism that much of the Black American community found itself subject to. However, these themes have become glorified through music, celebrity, art, and sport to the point that they significantly affect the mindset and values of children in the communities that are involved in this culture most prevalently. LLGND founder Grayson Walker's theory of change is that by using our platform to support musicians, athletes, and artists that believe in our mission and a better hip hop culture, we can affect positive change for everyone touched by hip hop culture around the world.
The Man Behind LLGND
Change is a mission statement for 25-year-old professional basketball player and recording artist Grayson Walker, whose high aspirations to create social change around the world drive his creative inspiration. Originally from Colorado but with roots in Memphis and San Diego, Grayson is the grandson of George Walker, the first Black composer to win the Pulitzer Prize, and son of renowned concert violinist and composer Gregory Walker. Grayson graduated from Rhodes College with a degree in Marketing and a double minor in Africana Studies and Urban Studies in 2021, where he also played four years of college basketball, subsequently received a master's degree in Social Innovation from the University of San Diego in 2022, and currently pursues an MBA at Eastern Mediterranean University in North Cyprus. After working at the Free Enterprise Institute at USD and playing professional basketball in Mexico, Norway, Ireland, and Kosovo, he is now signed with Larnaka Gençler Birliği SK in North Cyprus. While still under the radar nationally, Grayson's music has become a fan favorite locally and in 120 countries across the world with hits like “For You”, "Pressure (feat. K Carbon)", “Joker”, and “My Shot” (which peaked at #23 on the U.K. iTunes Hip Hop charts), and continues to expand in popularity and brand image as his unique lyricism, charisma, and social mission become more widely-discovered around the world.
Grayson Walker Performs Dream N. The Hood Live With The Boulder Symphony
