LLGND™ is a Black-owned, social purpose music & fashion brand with a mission to create lasting change in historically-marginalized communities by changing the self-destructive themes of normalized violence, drug use, and misogyny that dominate hip hop culture. By being the change that we want to see through the music of LLGND and inspiring others to do the same through LLGND™ Apparel, we will prove that you can create quality, mainstream hip hop music without those themes and inspire a trickle down effect that will reduce violence, drug abuse, and misogyny in marginalized communities.